Swot analysis of online dating

05-Mar-2020 21:05

And e Harmony has a its own unique methodology and matching algorithm, which is a the main footstone for e Harmony.

Recently, e Harmony finds that there are more and more companies enter into matching market and its main competitors are copying its some features to improve their own competition.

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* Substantial investment in marketing brings e Harmony a strong growth.

* Smart marketing strategy makes e Harmony get more and more customers with a low ad expenses.

(pg 7) * Not engaged in other activities, thereby placing all its eggs in one basket (as opposed to Match, owned by IAC, which also owns HSN and Ticketmaster, or Yahoo!

They now have four options and people in e Harmony are debating for choosing their strategies to defend their company, even broaden their current market share.* e Harmony is more concerned with customers’ privacy than its competitors did.