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We Chat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services.
Users can get almost everything they need from their within the app, leading to its classification as a “Super-App.” Due to these reasons, it’s risen to become the most popular social media in China.
It also contains ten million third-party apps called We Chat mini-programs. Personal accounts are used by individuals, while businesses can create We Chat official accounts to stay in contact with their customers and post promotional information.
To learn more about how to use We Chat for business check out the blog below: The Ultimate Beginners’ Guide to We Chat for Business Today, We Chat is the largest social media platform in China, with over 1 billion monthly active users. Given that We Chat’s user base is concentrated heavily in China it’s easy to see why many users call it the Chinese Facebook.
Chinese users spend an average of over 70 minutes a day within the app.
All this makes it one of the most popular choices for businesses looking to get started with social media marketing in China.
Related Post: [Infographic] A Snapshot of How Over 1 Billion Users Behave on We Chat In addition, QR codes might be dying in the Western world, but they are still widely used in China.
Mobile users often scan for promotion, passwords or to follow a brand.
Aside from that, We Chat allows companies and celebrities to create official accounts to generate content for promotional purposes.
We Chat offers far more than any of the Western messaging apps.
In terms of comparison, it can be likened to a combination of the Chinese Facebook, Whatsapp, Google News, Tinder, and Pinterest combined.
Sina Weibo, or Weibo, is a micro-blogging platform in China released in 2009.
Weibo is one of the most popular sites in China and is often considered to be a combination of Chinese Facebook & Twitter.In recent years they’ve launched We Chat Advertising, allowing brands to advertise on We Chat with banner ads, KOL advertisements, and Moments ads.