Original opening lines online dating
The top prewritten line was: Please confirm you're not one of those people who claps when the plane lands.
(this one improved your response likelihood by 31%)2. These were actually WORSE than just saying "hey." Apparently nothing gets people out of the mood for love more than the term "cargo jorts." Of the top five most commonly selected lines (users were given three options per match), only two of those lines were high-performing. Settle this once and for all: are they called fireflies or lightning bugs? Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want.
But for one month, Hinge gave a random 22% of users the option to use a clever prewritten opening line in addition to writing their own messages. They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.
San Francisco's top two lines are nostalgic (average of 68% higher likelihood of response): What movie scared you the most when you were little? Los Angeles's top two lines are about entertainment (average of 75% higher likelihood of response): Do you think Leo will ever get that Oscar?