Mobile dating market
When we take a closer look at where Tinder is downloaded and who is spending, a few things stand out from the data.
From a download perspective, the US is the place to go if you’re looking for love on Tinder, especially if you have an i Phone.
It also suggests that there is more nuance in the dating space than suggested.
The rise of alternative dating apps like Pure show that services with niche appeal can break the “one size fits all” approach to dating and find a viable route to market.As evidenced in the chart below, almost 90% of Pure’s revenues were being generated in Russia at the time of translation.