Methods of validating questionnaire

20-Sep-2020 01:41

For instance, you may want to compare the answers of male and female respondents, or young and old participants.

For instance, responses that are related to customer service can be coded under the category “Customer Service”.

It is a usual practice that ordinal scales (five-point scale, seven-point scale, etc) are converted into their numerical equivalents, as in a five-point scale, where in “strongly agree” is equivalent to “5” whereas “strongly disagree” is equal to “1”.