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19-Feb-2020 23:05

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When you’re online dating, why do you swipe left on one person and swipe right on another?Are you carefully weighing every factor that makes someone a good romantic match?But beyond someone's looks, how much do any of these factors matter for mate selection?One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.

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All other factors being equal, women overall were 400 times less likely to browse the profile of a man significantly older than herself. Whereas 20-year-old women were 10 times more likely to ignore a man 10 years her senior, 45-year-old women were nearly 10% more likely to browse the profile of a man 55 or older compared with a man her own age.Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?