Do gay dating websites work
Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
The stigma associated with online dating dropped over the years and people view online dating more positively.
Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.