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19-Sep-2019 07:34

The psychologist Michael Zeiler found in 1971 that pigeons peck at a button nearly twice as much when it produces food pellets at an unpredictable frequency than when the rewards are foreseeable.Like pigeons, our swiping behaviour is reinforced – as in we keep swiping – when we don’t know when our next reward will come, if at all. Tinder’s Chief Strategy Officer Jonathan Badeen admitted last year that the swiping feature was inspired by a 1948 experiment by Burrhus Frederic Skinner.“The pressure to be in relationships,” Swami says, “and the perception that there is something ‘wrong’ with remaining single, can create a drive or need to be on dating apps.” But far from easing the discontent of being single, many young people feel that dating apps have amplified it.“Dating apps have added to the pressure of finding someone,” says 24-year-old account manager Adam George.Tinder, the paper argues, seems to deliberately limit further communication by preventing attractive profiles and liked profiles from running out too soon.

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“Nobody joins Tinder because they’re looking for something,” Rad told Time in 2014. It doesn’t even matter if you match because swiping is so fun.” It’s 2019, and people are having a lot of fun.As one user noted on i Tunes: “I have only been using the app for a little while but really enjoy it.



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