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Plus, for those who want added privacy, Bradford developed a premium service, the League's "Heavy Hitters," which ensures ultimate control. Think about it: There are single people who are only on Hinge to look at the pictures, not to do anything, and married people messaging away on Tinder just for the thrill of flirting.
As a Heavy Hitter paying a month (standard use of The League is free), no one can see your profile unless you want them to. Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.
One caveat: Because the app sources your matches from friends of friends on Facebook, this might not be the best option for those who are trying to widen their dating pool beyond their community.
There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?