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(Back To Top) Bi-Directional Diagnostics Two-way communication between a display and its controller.Bi-directional diagnostics assist in pre-maintenance, maintenance, and troubleshooting.Traditional poster panel showings consist of a quantity of illuminated and unilluminated displays that will vary by market size and population.Alternative Media Outdoor formats that do not fall into the categories of: billboards, street furniture or transit.Cancellation Period A specified period of time when a contract can be terminated.
The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established national procedures approved by the buyer and seller community.Co-Op The sharing of advertising costs between a manufacturer and distributor or dealer. CPM - Cost Per Thousand The cost of reaching one thousand advertising exposure opportunities in a market.CPP - Cost Per Gross Ratings Point The cost of advertising exposure opportunities that equal one gross rating point in a market or one percent of the population.Challenged with learning all the crazy terms and definitions of Outdoor? And don't forget you can always Contact Us if you have any questions.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Allotment The number of units required to achieve a desired GRP level in a market.
Sold either as permanent displays or in rotary packages.