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One-in-five online daters have asked someone else to help them with their profile.
I tried not to match with too many people per day so I could give each conversation some decent attention.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.