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01-May-2020 19:13

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If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.But Facebook Dating will be able to hook into other features on the platform.And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.But in the US at least, younger—and more likely to be single—people say they’re using the social network less.It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.

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“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.



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